Flourish Lending: the first mortgage product built for registered investment advisors
Built on Pylon's mortgage rails, Flourish Lending keeps clients inside the advisor relationship with a native mortgage experience and bank-competitive pricing.
For registered investment advisors, mortgages have always created risk in the client relationship. A client buys a home. They want relationship pricing on a jumbo loan. To get it, they move $500,000 or more to Wells Fargo or Bank of America. The advisor stays involved, but the bank gets the transaction, the assets, and a new relationship with the client.
Already serving more than 1,300 RIAs representing a combined $2.6 trillion in assets, Flourish offers the industry-leading held-away cash management platform for independent wealth advisors. Mortgage lending is the natural extension of Flourish’s private-bank-like vision.
Flourish turned to Pylon to build Flourish Lending: the first mortgage product built specifically for RIAs.
Why Pylon
Flourish had a clear mandate: win on rate and do it inside a first-class Flourish experience. They evaluated the usual paths: wholesale lenders, bank partnerships, and custodian-affiliated mortgage programs. None could deliver the combination it needed. Pylon could.
Pylon provided Flourish Lending with direct access to institutional-grade capital, bypassing wholesalers and aggregators. That unlocked rates 50 bps better than the national average, giving clients bank-competitive pricing without moving assets.
Pylon was also API-first. Flourish built the advisor and client journey inside its own platform while Pylon powered the mortgage infrastructure underneath.
Flourish built the advisor product. Pylon provided the mortgage rails.
Building the product
Flourish integrated mortgage origination directly into its wealth platform using Pylon’s mortgage infrastructure. Clients and advisors price loans, apply, and complete a mortgage alongside the other products they already use in Flourish.
As clients onboard to Flourish Lending, the platform pulls credit and existing mortgage data. Pylon’s pricing engine evaluates whether Flourish Lending can offer a meaningfully better loan, and frequently scans rates to identify new refinance opportunities. Advisors are notified when there’s a compelling opportunity to reach out.
Mortgage opportunities become part of the advisor workflow. Advisors can monitor savings opportunities, track loan status, and support clients from application through closing. Advisors and borrowers can each drive the process, with already-known information pre-filled throughout.
A team of fewer than ten people built the product in just a few months (vs the 18 months a mortgage product usually takes to build).
Early results
Flourish Lending pricing is on average 50 bps better than the national average.
Early adoption has outpaced Flourish’s launch plans, and Flourish is now accelerating its rollout to RIA firms across its network.
Flourish Lending borrowers are high-net-worth clients with excellent credit, strong incomes, and jumbo-sized loans, exactly the client profile RIAs work hardest to retain.
Operational advantages
Building on Pylon let Flourish offer a bank-competitive mortgage product without becoming a lender:
- No mortgage factory. Pylon powers origination from application to settlement.
- No balance sheet risk. Pylon reps and warrants every loan.
- Direct Wall Street rates.
- No lender handoff. Clients complete their mortgage without leaving Flourish.
A paradigm shift
A wealth platform now originates jumbo mortgages at institutional rates with a team of less than ten people.
Flourish Lending is expanding into new states and broadening beyond its jumbo foundation. In a typical year, a meaningful share of an advisor’s client base will have a residential lending need. Each is a chance to deepen the relationship and protect client assets.
About Flourish
Flourish is the growth engine for RIAs that empowers advisors to give their clients a private-bank-like experience. Through high-yield cash accounts and exclusive home lending, Flourish helps RIAs unearth new assets, defend against asset loss, and better compete with wirehouses and banks. The platform has driven over $1 billion in net new flows to custodians and holds more than $8 billion in assets under custody. Flourish works with more than 1,300 RIA firms representing over $2.6 trillion in AUM, including Focus Financial, Carson Group, and Mariner Wealth Advisors. For more information, visit www.flourish.com.
